One of our website users wrote us:
"Am I on phase 0 [or any phase I am on] until I successfully recruit someone? I’ve sent my link to people but they’re waiting to see how I experience The Transition before they join up. I’m very uncomfortable trying to do marketing type things, but it will come more naturally, I’m sure, after I’ve started working with Transition members and have a testimonial of my own to share."
Our official response was:
"Our team [The Transition Team] is very careful when crafting word choice on the site. When we say “I have helped The Transition Spread the Word by referring one new website user, using the Memory Jogger.” we mean just that. If we wanted to make sure someone joined because of one of our website users Spreading the Word we would have used the word “Recruit” for that task. We would never delay an active participant knowingly, because we were making their success based off of someone else’s actions. As an organization we do not believe in “Spray and Pray” marketing where a person or group spam info all over the web and pray it brings in the right people. We believe in developing meaningful relationships that build and grow as time progresses. That’s why we have people invite people they know, like, and trust on a 1-on-1 basis and reflect on who they know personally who have values aligned with those who are part of The Transition. We know a lot of people are in the same boat as you, where other people are using you as their guinea pig to test the water and we don’t want anyone to force or feel forced to be part of our organization, that kind of system doesn’t create the better world we strive for. As long as you Spread the Word and let others know what you are up to we are happy with that. Our mission cannot thrive if our organization is stagnant. The site gets better and better as each new person like you, joins and becomes active on the site."
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